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Our Story

The heart of My Essential Alchemy lies on top of an ancient extinct volcano, in Toowoomba, Queensland, Australia. Our community here is thriving, but extends far beyond the borders of Toowoomba, from the growers of our precious ingredients, our beautiful customers across Australia and New Zealand, to the amazing people who contribute to our community from all corners of the globe.


We strive to combine the best of nature, science, apothecary and Ayurvedic medicine to give you a holistic system of wellbeing and balance. There is a powerful union which exists between our use of essential oils, botanicals and naturally derived ingredients. Our formulations work in synergy with your body's natural healing and regenerative processes for a gentle, but effective result. 


Amanda Sugden is the founder and owner of My Essential Alchemy. It was born from a desire to create active, organic skin care, non-toxic home and wellness products that were affordable and accessible to everyone. These became quick favourites in her own home and among her friends and family. Momentum grew quickly for Amanda’s proven formulas because they were delivering results by nourishing the skin, easing ailments, reducing the toxic load, and providing the vitamins, minerals and essential properties necessary to flourish.


An alchemist at heart, Amanda has a natural talent for creating unique formulations that are luxurious, organic, toxin-free and have delivered proven results. Her aim is to educate others to be proactive in their health and wellness, to encourage reconnection back to nature and empower individuals to live a high vibrational life.


Amanda is an alchemist, teacher, natural wellness advocate and guidance officer with a penchant for natural beauty, holistic health and clean living. She provides natural remedies and solutions for families and health conscious individuals and educates and empowers the wider My Essential Alchemy community.


Amanda brings conscious awareness to individuals, showing how they can make simple, affordable changes that are sustainable and contribute to a healthier lifestyle. Her role is a lot like ‘turning on a light.’ Often, we can feel in the dark and confused about how to make sustainable lifestyle changes. Naturally, you don’t know what you don’t know, and once you know something- you can’t unknow it.


A die hard DIYer herself, Amanda is constantly sharing her own recipes to teach others how to make amazing natural products and writing blogs to educate the wider community on current issues and research. Clients feel empowered to create and use these chemical free products in their own homes, from hand wash and washing powder to moisturiser and face masks.


Amanda will create a space for you at whatever stage you are at on your journey to achieving wellness in your life and those of your loved ones. You can start by changing just one small thing at a time, slowly replacing old products for natural, low-tox alternatives. Little changes can have a significant impact on your health, and Amanda is here is guide and support you along the way.


You can find the My Essential Alchemy range of hand crafted products at selected markets in Toowoomba and surrounds, online, through our original store front in Mount Lofty, Toowoomba or at one of our rapidly growing stockists around Australia. We believe knowledge is the key to living a successful low tox life and Amanda devotes much of her time to this education by running classes (online and in person), workshops, writing blogs and ebooks, creating instructional videos and consultations.   


The My Essential Alchemy range of natural goods speak for themselves, but what makes us truly unique is our friendly customer service and investment in your positive experience. We are committed to treating you like part of our family. We honestly want to see you living your healthiest and happiest life every day and believe that you have the power inside of you to make this happen.